Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles?but I?m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.
Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does ?Harley? better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson?s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.
If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don?t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company?s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.
A challenger would have to be foolish to take Harley-Davidson head-on, as the Milwaukee company has shown its capability of dragging competitors down to its level, and beating them with experience. For proof of this you need to look only so far as Honda. One of the largest motorcycle companies in the world, Honda has every technical, physical, and business resource at its disposal to compete with Harley-Davidson. Honda?s bikes are better built, cheaper, more advanced than Harley?s, yet sell miserably when compared to their American counter-parts. If Honda cannot succeed in this market segment, a company has to have serious cojones or severe mental illness to think they can do better.
Still need convincing? If I tell you to close your eyes and imagine a cruiser, the image your invariably envision is a Harley-Davidson motorcycle (for some non-motorcyclists, this is the only visage of motorcycling they can imagine). You have to give credit where credit is due, the Harley-Davidson name is iconic and pervasive. When it comes to creating a citadel out of a market segment, Harley-Davidson reigns supreme, and I would argue that the company is the cruiser segment of motorcycling.
Despite its roughly six-year decline, cruiser-style motorcycles account for nearly half of the US motorcycle market, which in total available market terms equates to the sound of rolling around in piles of dirty, dirty, dirty hundred dollar bills. This makes the prize to challenging Harley-Davidson tantalizing, and like a moth to flame, new offerings come forward with regularity to be incinerated by Harley?s warm glow, and for a while Polaris, with its Victory brand of motorcycles, was no different.
Victory has always been that other American cruiser brand, seemingly content to do about 5% or less of Harley-Davidson?s volume. While Victory has consistently posted growth numbers, no one is looking at the brand as a serious contender to usurping the Harley-Davidson throne. Part of the reason for this is because Victory realizes what I already described earlier; instead of taking Harley-Davidson head-on, the company has carved out a careful but unique niche of selling ?modern? cruisers. The look is distinct, and is a mixture of heritage meets technology.
Many have derided Harley-Davidson for not tapping into this vein of motorcycling, calling-out the Wisconsin-based company for not developing its bikes beyond their vintage designs. While it would be nice to see Harley-Davidson with a R&D department in earnest, the truth of the matter is that the market size of cruiser buyers who care about technology has been proven by Victory?s yearly output, i.e. a drop in the bucket compared to the overall segment.
Harley knows this, Victory knows this, Polaris knows this, and this is where Indian comes into the picture. What if you could go after the pieces of the market Harley-Davidson forgot, and go after the Bar & Shield brand head-on?at the same time. Indian Motorcycle is Polaris?s one-two punch against Harley-Davidson; and if done well, the move could turn out to be a set of crushing body blows.
Unlike the Harley-Davidson brand, which is trapped in its vintage throw-back mystique, Polaris has the ability to put forth motorcycles that target this core demographic (let?s be real clear that Harley-Davidson?s current customer base is still the core demographic in this segment), while at the same time the company has the ability to appeal to the counter-point of the current cruiser segment, those who are repulsed by the Harley-Davidson ethos, and are looking for more from their cruiser.
While Victory supplies the solution to this latter group, Indian provides a path to serve the prior. When you get down to it, the Indian brand is one of, if not the only, names that can compete with Harley-Davidson for being a true blue-blooded American motorcycle marquis. While the history is there, the downside of course is that the company hasn?t really been in business for several decades. It also goes without saying that the Indian brand doesn?t have nearly the same value as the Bar & Shield. This however doesn?t mean that a revival of the Indian name cannot make up for lost time, and it is this premise that Polaris is surely banking on with its acquisition of Indian Motorcycle.
Indian is the brand that Polaris needed in its gambit to take Harley-Davidson head-on. Based in Minnesota, Polaris Industries did just under $2 billion in revenue last year, which isn?t too bad considering I hear there was a recession going on during that time. The Minnesotan company clearly has capital, and it also has things like expansive production facilities (Polaris announced today that it would be keeping its Osceola open, after initially announcing the plant?s closure), leveraged buying power, a globalized distribution network, and a well-regarded dealer network. Put these resources behind the proposed ?autonomous business unit? that Polaris is calling Indian, and you have the makings of a turn-key Harley-Davidson competitor.
Thinking about this possibility today, I?ve been fixated on what having two well-back American motorcycle brands could mean for the American motorcycle industry. While we are only a few steps in on the much larger journey that is Indian Motorcycle, it?s those first steps that determine whether you are headed in the right direction. For its part, Polaris has the makings for a real threat to the status quo. Your move Harley.
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Source: http://feedproxy.google.com/~r/AsphaltandRubber/~3/gYczVg24fu4/
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The Foundation is Set
In 1981 the Team Green program was put into motion and captained by its first team manager, Dave Jordan. It is his vision that still remains the heart and soul of Kawasaki Team Green. The program?s structure was similar to a baseball minor league farm team in order to groom future champions. It was also geared to help the people who needed it most - not the pros - but the racers who had to put up every dime out of their pocket to go racing. The bottom line was, and still is, that being a Kawasaki owner is like being part of a bigger picture; a family of fellow owners, riders, dealers and technicians spread across the country. Jordan?s goal was to make winning on a Kawasaki motorcycle something that everyone wanted to be a part of by creating a tangible sense of community.
?If we learned one thing in those early years, it was to never put pressure on an amateur racer,? said Jordan. ?Just pat them on the back and tell them to have a good time. If we gave them good support and good equipment, they?d win.?
The Wheels Set in Motion Branching Out
Team Green?s successful program continued to draw in more and more members from around the nation as the program continued to evolve. In 1983, the family continued to expand its horizons with the addition of Chris and Jimmy White and the three-wheel ATV support program. The new addition to Team Green was introduced with the inception of Kawasaki?s KXT250 Tecate ATV. The same year Bruce Stjernstrom was named Dave Jordan?s successor.
Girl Power
By 1985, Team Green?s amateur motocross racing program was running wide open competing regularly in Ponca City, the Mini Olympics, Lake Whitney GNC, World Mini, and Loretta Lynn?s. Mercedes Gonzalez was added to the roster of Team Green?s finest, marking the team?s expansion into women?s motocross. More successful women motocross racers would soon follow including Jessica Patterson, Dee Ann Wood, Christy Sealy, and Elizabeth Bash. Girls like Kelly Yancey and Heidi Landon were also brought on-board and rounded-off the team competing in the off-road and ATV disciplines.
The Big Leagues
Team Green continued expanding throughout the motorcycle world, and by 1986 its amateur racers had already gained a reputation, proving themselves many times over. Some of the industry?s most colorful riders were already part of the amateur roster including Jeff Emig, Jeremy McGrath, and Brian Deegan. Team Green was proving to be quite good at graduating amateur riders to the pro-ranks. As a result, a new branch of Team Green would develop, the Team Green Pro Support program, which assisted amateur riders who were transitioning into the pro ranks. The first Team Green pro support riders who blasted their way to the top ranks were Ronnie Tichenor, Donny Schmit, Rodney Barr, and Tyson Vohland.
Star-Studded Roster
As Team Green continued to grow, so did the roster of racers who would later set the bar for the entire motocross industry. In 1994, Ron Heben was hired as the amateur motocross supervisor, a position in which he immediately excelled. He was considered the primary mentor for Kevin Windham, Ricky Carmichael, and James Stewart.
Expansion Team
By 1996, Heben was moved up to Team Green manager and Reid Nordin was hired from Kawasaki Research and Development to become the off-road supervisor. The team continued stacking up wins with Jimmy Gladis and Jeromy Buehl dominating the top-two spots in that year?s Arenacross championship. Team Green also got an upgrade with the addition of the very first state-of-the-art 18-wheeled transporter for the amateur ranks. By 1997, Team Green was proving to be an unstoppable force. Between riders Ty Davis and Jeff Emig, Kawasaki garnered eight AMA Pro national championship titles, AMA Pro Athlete of the Year, Motocross Manufacturer of the Year, and AMA Horizon and Rookie of the Year. Davis nailed the AMA National Hare & Hound and Western 4-stroke National Championships, while Emig walked away with the AMA 250cc Supercross and 250cc Motocross National Championships. The Heben era lasted until 2001, at which point Nordin took over as Team Green manager.
Measure of Success
The enormous success of Team Green can be measured on many levels. From a sales standpoint, Team Green has been a huge success. It?s nearly impossible to go to any amateur motocross race and not find green bikes dominating the lineup. With an unmatched contingency program and track-side support, serious racers are always looking to go green. If success is measured by national, regional, and local race wins, then Team Green has been an enormous success. Team Green has won more amateur titles and groomed more of today?s top professionals than any other amateur motorcycle race program in history. For Team Green, the most important measure of success is, and always has been, in its ability to put smiles on young faces and help them realize their dreams.
30 Years and Counting?
After 30 successful years, Team Green continues to develop champions and engender the team spirit to anyone on a Kawasaki product. Originally developed to help Kawasaki grow, the Monster Energy Kawasaki Team Green program has evolved to do so much more by transforming the racing world into what it is today.
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Robbie Renner collects a paycheck by doing aerial acrobatics on his KTM dirt bike that have earned him world records and X-Games gold. He?s also been known to try out other events like hard enduros. Following Coma?s recent victory in the Abu Dhabi Desert Challenge (his fifth), the two Red Bull riders hooked up for some fun in the dunes outside of Dubai, UAE.
"Normally, for us the important thing is keeping the bike in contact with the ground. The speed is what matters,? confessed Coma. ?That's why it's not usual for Rally riders to be jumping these heights and distances. Compared to a freestyle bike, my bike weighs about a dozen kilos more than this. The tank alone can hold 40 liters."
We doubt his 450 Rally was fully topped off with fuel, but the bike looks unchanged from his race with onboard computers and roll-charts still in place. The following photos show just how talented, and ballsy, Coma is on his 309-pound machine.
Source: http://www.motorcycle-usa.com/322/9781/Motorcycle-Article/Marc-Coma-Freestyle-on-KTM-450-Rally.aspx
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The vast majority of MotoGP riders will be much happier tonight, once they learn the news that Indianapolis Motor Speedway is to repave the infield section, from Turn 5 through to Turn 16. The entire back section - from where the track leaves the oval for the second time at Turn 5, all the way through to the point it rejoins the oval at Turn 16 - is to be resurfaced, addressing concerns by a number of riders over the track surface.
Chief among the concerns was the transition between the oval and the road course, the difference in surface grip making it a challenging section. The different surfaces around the various parts of the infield were also cause for criticism, with the various asphalt sections offering varying levels of grip. These concerns are at the heart of IMS' resurfacing project, which the Indianapolis facility has addressed by using the same asphalt as is used on the rest of the road course, creating a near uniform surface around the track.
The reason given for the track resurfacing was the damage the surface suffered during the harsh weather last winter. But the work also hints at Indy's intentions concerning the future of the Indianapolis Red Bull MotoGP round. IMS' contract with Dorna expires this year, the contract having been extended for a single year (2011) in the runup to the 2010 race. There had been strong and credible rumors that 2011 would be the last year of racing for MotoGP at Indy, but those rumors have been replaced in the past couple of months by hints that IMS is close to signing a new, long-term contract with Dorna to host a MotoGP round for the foreseeable future. Indy sits within a day's drive of some of the key markets for MotoGP, being close to the Chicago, Detroit and East Coast areas.
MotoGP remaining at Indy would match with Dorna's ambition to promote the series strongly in North America. With the Circuit of the Americas in Austin, Texas to be added in 2013, three US MotoGP rounds would serve all of North America, plus a large part of the Central American market. Indy is close enough for fans based on the East Coast, the Midwest and Eastern Canada; Laguna Seca serves the key Bay Area market, as well as Southern California and the Oregon and Washington regions; and Austin is a great location for fans in the South, as well as fans from Mexico and other parts of Central America.
A newly resurfaced track is a solid sign of Indianapolis Motor Speedway's commitment to MotoGP, and as long as Red Bull are willing to pick up the sponsorship tab for the race, IMS appears to be willing to host the event. It would be a very safe bet for a new contract to be signed around the weekend of the Red Bull Indy GP, and probably one for at least another five years. No doubt we will learn more once the end of August approaches.
Below is the press release issued by the Indianapolis Motor Speedway press office:
INFIELD SECTION OF IMS ROAD COURSE TO BE REPAVED THIS SUMMER
World's best riders to race on new surface Aug. 26-28 during Red Bull Indianapolis GP
INDIANAPOLIS, Thursday, April 21, 2011 - The infield section of the Indianapolis Motor Speedway road course will be repaved this summer in anticipation of the Red Bull Indianapolis GP MotoGP race Aug. 26-28.
The project, which will repave 1.5 miles of the circuit from Turn 5 through Turn 16, will start Thursday, June 9. Turn 5 is where the course leaves the short chute between Turns 1 and 2 of the oval. Turn 16 is where the circuit leaves the infield near the start of the front straightaway at the exit of Turn 4 of the oval.
It's the first time this section of the course has been resurfaced since it was built in 2000. Turns 1 through 4 of the 2.621-mile circuit - located inside Turn 1 of the oval - were created in 2008 for the inaugural Red Bull Indianapolis GP and will not be repaved during this project.
The new asphalt will be consistent with the other sections of the course.
"This project is an example of the Indianapolis Motor Speedway providing competitors the finest racing facilities in the world," said Mel Harder, IMS senior vice president, operations. "We had a very long, hard winter this year, which exacerbated the bumps and cracks in this aging section of the track.
"We also decided to undertake this project this year due to feedback from riders during the Red Bull Indianapolis GP last year. The new surface will produce even closer, more exciting racing for the world's best riders and our loyal fans this August."
The project is scheduled to be completed by the end of June.
"I'm happy to hear the infield section is being repaved at Indy," said 2006 MotoGP World Champion Nicky Hayden, who rides for the Ducati Team. "It's already a great track, and I'm sure this will make a smoother, more consistent racetrack for everybody.
"It also shows how the people at IMS pay attention to every detail - that's probably why they've been around over a hundred years. I've always loved it there, as it's my home track. I can't wait to get back to Indy and race in August."
***
2011 Red Bull Indianapolis GP tickets: 2011 Red Bull Indianapolis GP tickets are on sale now.
To buy tickets, visit www.imstix.com, call the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area or visit the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street. Ticket office and phone hours are 8 a.m.-5 p.m. (ET) Monday-Friday.
The 2011 Red Bull Indianapolis GP is scheduled for Aug. 26-28 at IMS.
Race Day general admission tickets cost $40, with Friday general admission $10 and Saturday general admission $20. A three-day general admission ticket is $60. A Friday-Saturday general admission ticket is $25.
Children ages 12 and under will be admitted free any of the three days of the event when accompanied by an adult with a general admission ticket.
Race Day reserved seat prices will start at $70.
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Get out your checkered flags Canada: Canadian Steve Meehan launches all-Canadian NASCAR team
-New team to kick off its run at this weekend?s NASCAR Nationwide Series Nashville 300-
TORONTO, ON, April 19, 2011 ? Today, Go Canada Racing, the newest all-Canadian NASCAR contender, officially starts its quest for NASCAR glory. Go Canada Racing is the only current NASCAR national series team with a Canadian owner, businessman Steve Meehan, and a Canadian driver, rising Canadian NASCAR star J.R. Fitzpatrick.
?Go Canada Racing brings together my two great passions: business and racing,? said Meehan. ?My success in business has been built on seeing where the right opportunities are and creating a great team of people to do the job. When I saw the opportunity to start a team, I brought in the right people, like J.R., and with their help I believe I can have the same kind of success in the racing world as I had in the business world.?
Meehan?s goal for Go Canada Racing is for it to become the first fully-Canadian team to compete full-time on the NASCAR Sprint Cup Series tour ? the preeminent series in North American motorsports. The team raced two weeks ago at Auto Club Speedway in Fontana, California, and will make its official debut this Saturday, April 24th, at Nashville Superspeedway.
?NASCAR has 7 million fans in Canada, many of whom watch the races every week on TV,? continued Meehan. ?This team will give the millions of Canadian fans a ?home team? to rally around, and I believe it?s a great opportunity for Canadian companies to showcase their brand to this huge audience of Canadian race fans.?
The team name, Go Canada Racing, and car number, 67, were both chosen to give the team an all-Canadian feel. The name was inspired by the cheers of ?Go Canada? that Canadians are accustomed to hearing at sporting events throughout the country. The car number, 67, corresponds to 1867, the year of Confederation in Canada. This number is very significant for Canadians, and Meehan believes it will help Canadian NASCAR fans identify with his team even more.
In the driver?s seat will be Canada?s rising NASCAR star, J.R. Fitzpatrick. At age 18, Fitzpatrick became the youngest driver to win the CASCAR Super Series championship, and last year he finished second in the NASCAR Canadian Tire Series championship. Over the last three years he has raced in nine NASCAR Nationwide events, and drove to a career-high finish of seventh at Road America and Circuit Gilles Villeneuve in Montreal, both in 2010. The opportunity with Go Canada Racing is Fitzpatrick?s first chance at a full-time ride on one of the premier stock car racing circuits in North America, an opportunity he has worked towards for many years.
?I?ve been racing since I was 15 years old and it has always been my dream to step into one of these cars full-time,? said Fitzpatrick. ?Steve has put together an outstanding team and given us the tools to succeed in this sport. We have a great crew, a great car, and a great team, and I?m looking forward to competing with some of NASCAR?s best, starting this weekend in Nashville.?
?We?re looking forward to the addition of Go Canada Racing in the NASCAR Nationwide Series,? said Steve O?Donnell, NASCAR?s Senior Vice President of Racing Operations. ?Canada is an important market for NASCAR, as demonstrated by our commitment to developing Canadian drivers in the NASCAR Canadian Tire Series. Now, the millions of NASCAR fans in Canada have a ?home? team to root for on NASCAR?s national level.?
About Go Canada Racing
Canadian businessman Steve Meehan founded Go Canada Racing in the spring of 2011. The result of Meehan?s desire to bring together his interest in racing with his talent for business, Go Canada Racing is an all-Canadian team with a goal to bring the NASCAR Sprint Cup title to Canada. Prior to owning Go Canada Racing, Meehan was the Co-founder and CEO of Canadian investment firm Investment Planning Counsel, which boasted $15 billion in assets under management and more than 1,000 financial planners across the country at the time of his departure. For more information about Go Canada Racing, visit www.gocanadaracing.com.
Tags: 67, canada, canadian, feature, Go Canada Racing, J.R. Fitzpatrick, NASCAR, Nashville, News, Podcast, Radio, report, Show, Steve Meehan, syndicated
Source: http://finallapradio.com/2011/04/20/canadian-steve-meehan-launches-all-canadian-nascar-team/
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Posted By cropley | April 9, 2011
Congrats to Metal Mulisha fighters Nick Diaz and Gilbert Melendez on both kicking ass at the Strikeforce event in San Diego tonight, both with 1st round wins while defending their championships!
Check out the Nick Diaz and Gilbert Melendez Signature Metal Mulisha Tees here!
Source: http://www.metalmulisha.com/blog/2011/04/nick-diaz-gilbert-melendez-both-win-defend-championships/
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